A busy week of corporate earnings, a Fed meeting, a deluge of economic data and President Trump’s Aug. 1 tariff deadline are just some of the things on the calendar.

The U.S. stock market faces potential volatility with upcoming tariffs and significant economic events. Highs have been hit, but tariffs on Europe may disrupt trends. Key corporate earnings and the Federal Reserve's decisions are anticipated by investors.

Coca-Cola stock is still beating the market this year, up 13% versus 8%. But the gap is narrowing as the market makes a comeback. While a chance exists for Coca-Cola to keep it up, that's not the reason for most investors to buy it; that would be an added plus.

There’s a feeling of optimism in the U.S. stock market about the week ahead, with corporate earnings finally poised to hold the spotlight.

As President Donald Trump's tariffs continue to create headwinds, UBS said investors should focus on long-term trends set to boost markets.

Stock sales by top officials clustered before Trump's major tariff announcements, according to a USA TODAY analysis of transaction forms.

Retail sales for June point to something the stock market already feels pretty confident about: U.S. consumers will keep spending, even if bigger tariff hit in August.

Dominic Pappalardo, chief multi-asset strategist for Morningstar Wealth, chalks the seeming lack of concern to widespread “headline fatigue.” He points out that the phenomenon extends beyond tariffs, with stocks quickly shaking off this week’s report that Trump was close to firing Federal Reserve Chair Jerome Powell.

Helen of Troy's market value plummets as U.S. tariffs against China continue to hurt El Paso consumer products company's operations.

Trump’s tariffs and recent trade deals continue to affect global markets. Follow along for live updates on the Dow, S&P 500 and Nasdaq.